I try at all costs to avoid doing what I’m about to do which is to make a post just telling you to check out someone else’s blog, because I hate reading these myself :).   The reason I hate these posts is because out of the 40 to 50 blogs I subscribe to, often times 10-15 of them have basically the same thing regurgitated with only a slight variation.   So I apologize, but this one was just too good. 

Suntdubl’s SEO Playbook, in my mind, isn’t so good because it’s a playbook.  The reason I liked it so much was because of the amazing job Stuntdubl does in eloquently/uniquely describing SEO.  Aside from that (which imo is the part that makes the post worth reading and sharing), it does have some basic SEO/internet marketing guidelines.

My favorite quote?

“Technology and marketing were formerly unique disciplines with very different types of people.  SEO’s are the folks in between.”

I don’t think I’ve heard a better description of what an SEO really is.

You should check it out for yourself, though—it’s not more than a 5-10 minute read.