Comments on: I wish you could use SQL queries with AdCenter http://www.seoloser.com/2007/06/06/i-wish-you-could-use-sql-queries-with-adcenter/ ...a loser among losers Wed, 09 Jul 2008 04:32:51 +0000 http://wordpress.org/?v=2.2.2 By: Paul Pedersen http://www.seoloser.com/2007/06/06/i-wish-you-could-use-sql-queries-with-adcenter/#comment-5462 Paul Pedersen Mon, 24 Sep 2007 03:34:03 +0000 http://www.seoloser.com/2007/06/06/i-wish-you-could-use-sql-queries-with-adcenter/#comment-5462 With PPC there's a lot of maintenance during set up and for the first month. After that it tapers down. Once you get it tuned right, you'll find it's about the same effort as SEO. Although you pay for the traffic, you're able to get a lot more of it ...and if you know what you make off a visitor, all you have to do is keep your PPC bid below that and you have a money maker. Make sure you've set up your site and analytics so that you can track conversions (not just traffic) on a keyword-level. This will help you eliminate non-converting keywords and give you more money to put into the keywords that provide the most value. Good luck! With PPC there’s a lot of maintenance during set up and for the first month. After that it tapers down. Once you get it tuned right, you’ll find it’s about the same effort as SEO.

Although you pay for the traffic, you’re able to get a lot more of it …and if you know what you make off a visitor, all you have to do is keep your PPC bid below that and you have a money maker.

Make sure you’ve set up your site and analytics so that you can track conversions (not just traffic) on a keyword-level. This will help you eliminate non-converting keywords and give you more money to put into the keywords that provide the most value.

Good luck!

]]> By: Mike http://www.seoloser.com/2007/06/06/i-wish-you-could-use-sql-queries-with-adcenter/#comment-2672 Mike Tue, 19 Jun 2007 13:00:40 +0000 http://www.seoloser.com/2007/06/06/i-wish-you-could-use-sql-queries-with-adcenter/#comment-2672 Very true about Adcenter. They used to have this really weird bulk upload thing that would automatically change your title. Their bulk upload was basically designed if I was sending all of my traffic to my home page, which I am not. Then, when I uploaded all these keywords, the titles were all screwed up. Thanks Adcenter. I am basically surviving on PPC solely right now with my sites as it seems like you are starting to. I feel this is a better strategy as it seems like Google Adwords locks you in with a history type of thing where you pay less for new keywords than new accounts. Have you ever noticed this? Are you planning on going to SES or Pub Con Vegas? I generally go to those and would like to speak with you when I am there. You seem like you are completely on the ball and it would be nice to get your points of view. Thanks, Mike Very true about Adcenter. They used to have this really weird bulk upload thing that would automatically change your title.

Their bulk upload was basically designed if I was sending all of my traffic to my home page, which I am not.

Then, when I uploaded all these keywords, the titles were all screwed up. Thanks Adcenter.

I am basically surviving on PPC solely right now with my sites as it seems like you are starting to. I feel this is a better strategy as it seems like Google Adwords locks you in with a history type of thing where you pay less for new keywords than new accounts. Have you ever noticed this?

Are you planning on going to SES or Pub Con Vegas? I generally go to those and would like to speak with you when I am there. You seem like you are completely on the ball and it would be nice to get your points of view.

Thanks,
Mike

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